I think its a good idea but the video quality is kind of crap. But it will be interesting to see what they will use this for.
The first video is about Amitab bhachan getting a rolls Royce car from a director for acting well in his film, which sounds like whole lot of crap and more like and very super advertising move by rolls Royce. They would be killing themselves if they saw the video quality all that work for nothing.
The picture you see is from the video, I would have preferred a smaller video this size with better quality. Rather than a bigger one with crappy quality.