Kamal Haasan is releasing his new movie Vishwaroopam a day earlier on DTH. Its made with a budget of 95 crores (most tamil movies are made with budgets below 50 crores) by his own production company Rajkamal International. Hope its a success and many more movies go this route...
So, Sun DTH, Dish TV, Airtel DTH, Videocon DTH and Reliances Big DTH will offer subscribers the Tamil version of the actors movie at 9.30 pm on January 10, though the theatrical release would only happen the following morning.
It will cost you 1000 Rs to rent this movie for a day. Thats costly to me, i am not sure what price i am willing to pay for a newly released movie in my home.
If they want me to do it every week it has to be below 100 Rs. People can't keep buying 1000 Rs movie every week. When they go to cinemas it's a different matter because they are getting a bigger picture and a different atmosphere.
Most tv's at home are small and no way match that experience so can't except viewers to pay the same price or more.
It's a nice idea but with this price point, I think it's designed to fail. It's sad because it's a nice way to watch movies without going to cinemas.
I am on tatasky so I can't watch it, never planned either too costly for me...