Have you seen the Indian xbox 360 commercial

I saw it on this page on rediff, What's with the video ad's rediff that's for another time. In the ad Akshay kumar and Yuvraj singh go to a village and see the villages do all kind of acrobatics and are really surprised, then they realize that the villagers are playing xbox 360. Interesting ad none the less. Whom are they targeting with the ad. Villagers or kids, gamers in villages i don't get it.

Go to this page hope this ad is playing when you go.