You can flip pages like you flip photos, a little bit of animation would have made it even cooler. This is not a e paper device, iphone has a beautiful screen some animation would have really helped.
Once you click get books it will show you how you can get books into the app. You can do it from a computer or a mac. But i wanted to see how easy it was to do it from the iphone browser.
Once you click safari the app exits and loads the amazon site in the browser. I was surprised to see the full amazon site loads rather than the iphone version of the site. Which would have been easier to use.
Once you sign in it takes four pages to get the book on to the kindle app. All the books have the first chapter as samples so i tried one of them. Its not the most easiest process ,they could have made it more easier and provided this in the app itself. That way they could have made it much simpler to get the books. They already have designed their site for iphone, their own amazon app uses it. That could have made this very simple, may be they will do it in future versions.
Once you click on the sample or the book it will show you a confirmation saying that your book will be available from your kindle or iphone now.
Then close the browser and launch the kindle app and you book should appear their in the list of books. Samples download very quickly, i have not tried full book, but i am guessing they too download pretty quickly.
The task bar below automatically hides and gives you full screen to read the book.
All in all i like this app very much they could make it more useful if they put in the ability to put your own documents into the app. That way people will use it for many more things which could help them sell more books. Its free so go ahead and give it a try.