Apple is such a tough company to fight against. Take a look at some of these stats. These were the number of Phone models released by all these companies in 2012.
Apple - 1 model Samsung - 37 models LG - 24 models HTC Corp - 18 models Nokia - 9 models
How do you compete against a phone maker who just puts one device out while you have to do so many models even to compete.
Even with so many models Apple takes nearly 75% of the mobile phone profits home. To get the remaining mobile phone profits, Samsung is spending nearly 12 billion dollars on advertising alone. That's 10 times more than apples advertising budget.
So just sit an enjoy this amazing battle of an amazing company called Apple.