So why not make an ad that works even when its fast forwarded.
Why not put in ads such a way that even when its forwarded the DVR user gets to see the product and brand name.
If you want to do the easy way. Either choose a corner of the screen and display a product there. When you fast forward the ad it becomes into a small animation of the ad. Like a banner ad which the user controls.
The hard way insert frames into the regular ad which when fast forwarded create another simpler ad.
Many companies are missing an opportunity here.