But Japan’s love of American fast food does not dim with the Christmas lights once December 25 has come and gone—KFC’s ability to take it’s traditional foods and adapt them to Japanese culture has made a bucket of chicken a meal worth having year round. This April, they opened a three-story restaurant at the south entrance of Shimokitazawa station in Tokyo which offers the company’s first-ever, fully stocked whiskey bar—what their website says gives visitors a taste of “Good ‘ol America.” (There are now over 15,000 KFC outlets in 105 countries and territories around the world.)
I see this trend continuing, more and more companies becoming traditions during festivals and events. The companies that adapt to local cultures and traditions quickly will have the advantage. You can already see the trend with ice creams becoming the required dessert during Indian weddings and events.